Hulu's Egg Reveals is a message of public interest on the mental health that I love pic.twitter.com/Mb46prevKR
– Alexandra Able (@AlexandraAble) February 4, 2019
Before the unveiling, the New York Times revealed that the creator of the egg was Chris Godfrey, a 29-year-old advertising executive based in London. With two friends, Alissa Khan-Whelan and C.J. Brown, he created the egg (known as "Eugene") to break the "like" Instagram record held by Kylie Jenner. The group then noticed that the biggest fans of Eugene were the youngest users of Instagram. "In schools and in other places, things have spread, and they have spread to playgrounds," Godfrey told the NYT.
A very used Instagram account can be worth a lot of money, up to $ 10 million in the case of the egg. Given the large number of children exposed to social media, it is heartening that the group has chosen to promote a positive message. "We would like to thank #TalkingEgg for highlighting the #mentalhealth tonight," Mental Health America tweeted. "You did it for the 1 in 5 Americans living with a mental health problem."
We would like to thank #TalkingEgg to highlight #Mental Health tonight with an important message. Not everyone chooses to #fightintheopen for mental health, but you did it for the 1 in 5 Americans living with a mental health problem. Thank you, #EggGang! 💚🥚 pic.twitter.com/9KPlXG5re4
– Mental Health in America (@MentalHealthAm) February 4, 2019